Hang onto your hats, the social media landscape is far from set in stone. We discussed last week how the kids weren’t on Twitter. We also discussed how the first company to seize on the best aspects of social media combined with more traditional forms of e-communication like email would “win the internet.”
As of yesterday, Facebook has taken a serious step in its efforts to be internet champion. According to TechCrunch, they purchased a service called “FriendFeed.” A significant acquisition because of FriendFeed’s superior real-time news feed, which reminds us of another prominent little website (*cough* Twitter). Further, FriendFeed, like Twitter allows you to “follow” without having to confirm a “friendship.” This is bad news for Twitter, which is constantly hampered with seemingly endless security and capacity issues and has yet to figure out how to turn a profit.
Folks, the bottom line here is to continue to tinker with social media, use it wisely, but keep an eye to the future. Everything is still very new and it’s going to be a while before we see how things shake out. A social media “king” has yet to be crowned like Microsoft for software or Google for search. Don’t feel like you have to jump on and spend endless hours on every new service that pops up. Our advice is to keep abreast of the landscape, use the sites you like and do what works best for you and your business.