Long the place to conveniently purchase (though rather expensive-ish) audio and video cables, your local Radioshack will soon be changing names. Rather, it’ll be shortened by two syllables as “The Shack” in a rebranding strategy that surely aims to hip-up the 87-year-old brand.
According to wikipedia (currently the only original source):
This will be kicked off by a launch celebration in both San Francisco and New York featuring “14 foot tall laptops” streaming the images from their webcams from one city to the other, live music in both locations, as well as television coverage of the event.
Fun, but do they need a hip rebranding? I suppose they don’t sell many radios these days but I wonder who they’re trying to appeal to–since when did anybody need to be excited about going to Radioshack? Maybe they’re planning on enlisting @THE_REAL_SHAQ to help?
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It’s about one word. “Wireless!”