Make Yourself Presentable.

U R Doing it Wrng! Tactful Tweeting

Unless Twitter shoots itself in the foot with security issues or never figures out a way to be profitable we can’t see it going anywhere. Twitter is a place where the informational, personal and professional worlds collide. Using it well means finding a balance.

This second post in our series will provide basic guidelines for presenting yourself on Twitter.  Our next post will feature more technical basics, but first lets talk etiquette.

  • Don’t tweet nonsense all the time. Be useful. Provide valuable information/ insight and you won’t need tricks or gimmicks to gain more followers. Add some personal flair, however, a little goes a long way.
  • Choose your shorthand carefully. U and R in place of “you” and “are” makes you look lazy or like you’re emulating a 15 year-old. If you find yourself running out of space, reword the tweet or split it up. We also see people who make up their own shorthand. Just because its logical to you doesn’t mean it will be to everyone else.
  • Be parsimonious. You may have alot say, but you don’t need to say it all at once. If you unleash a plethora of tweets in a short amount of time you’re going to clog up people’s feeds. Unless the information is really useful and urgent spread out the tweets.
  • Its not polite to boast. Just like your mother taught you, no one likes a braggart. Same goes in the Twitterverse. Sure you want to promote yourself personally and professionally, but do it in a way that shows your value and not how well you can self-aggrandize. A good way to lose followers is to run around obnoxiously singing your own praises. Do your work, let it be known and let quality speak for itself.
  • If you’re not sure what you’re doing, stop throwing things out there hoping they will stick and learn from the pros. Reporters are often great tweeters. They know how to write interesting and concise posts that aren’t nonsense or boastful. Check out: @moniguzman, @reporterAJ and @BrierDudley to name a few of our locals.

More thoughts? Email: katie@bigpictureimage.com or post below.

Update: More good stuff put out today straight from the horse’s mouth.

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The Mrs. Obama Mystery: Crop or Not?

All over the fashion rags today: Did or did M. Obama not chop off her hair? Or did she just pull it back in a different way?

I think she chopped it and I like it. Haven’t been a big fan of how she’s been pulling it back lately. Apparently she wasn’t either. So what’s a girl to do in those legendary hot DC summers if you can’t put your hair up? Seems to me there’s only one alternative.

When you’re First Lady I’m sure they can find a way to make it longer again in the Fall.  Below is the pic, judge for yourself (via The Cut).

M. Obama Crop

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Say Hi Google Wave (If You’re Lucky)

Google has announced that it’s in development über email/blog/instant messaging/monster will be unveiled in typical google fashion this september: initially to a select few (100,000). The service, which promises to be everything to everyone, is set to revolutionize the way people communicate—that is, if everyone else decides to use the service as well.

A very cool concept though, and definitely worth keeping an eye on. Sign up for Wave updates, or watch this (abridged) announcement video to see what all the hoopla is about:

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U R Doing It Wrng! – Baby Boomers etc. meet Facebook & Twitter

Facebook. Twitter. Facebook. Twitter. They’re seemingly omnipresent these days. People of all generations are now on Facebook and revolutions (#Iran) are being staged on Twitter. As 2009 seems to be the year everyone and their mother (literally) are turning onto social media, over the next few days I’ll be posting a few guidelines based on what I’ve learned/observed over the months/years and what I would like to see happening in social media culture.

Starting with a brief primer.

Facebook v. Twitter

Facebook, as I’m sure you’re well aware, started a few years back as a way for college students to post their pictures and share whatever nuggets of brilliance that popped into their heads. For example, “Party was great. Crap. Room still spinning…”  Now virtually every member of my family is on Facebook, my business colleagues and clients of all ages and walks of life.  Facebook differs from Twitter in that it is typically less open (most people keep their pages fairly private) and both sides have to confirm a “friendship.” Its true to its roots in that being on Facebook is like chatting with friends at a gathering.

Twitter first became popular with the alpha geeks and was then picked up as a darling by the press who have harnessed its power to receive and send information. Its role in some major news/world events  this year i.e., Iranian elections and the US Air Flight landing on the Hudson River in January have also contributed to its prominence. Twitter provides good leads for upcoming stories and events in a less-restrictive environment. Its more formal than Facebook in that you’re not as likely to personally know your followers as you would your Facebook friends. Twitter is largely used as a portal for current events and sharing informative tidbits, not just what you had for lunch.

You’ve now been primed. Next post we’ll talk more Twitter.

Posted in General, Social Media | 3 Comments

Social Media: Fear It and Love It

As I tweeted, yesterday, apparently not even the head of such a preeminent spy organization as Great Britain’s MI6 can handle a Facebook page. Lady Shelley Sawers, wife of MI6 head Sir John Sawers not only posted vacation photos, but also included details of where they live, their children and the identities of several high-powered friends. Furthermore, her page was open to everyone in the London network and anyone can claim to be in the London network regardless of their actual location.

Jon and I have seen so many people post careless or downright reckless information on their social media pages. Lady Sawers’ incident simply highlights the large information/education gap for many users of social media. Countless Facebook, Twitter and MySpace users don’t seem to grasp the impact of these sites and what it can do to their lives and those around them.

Social Media is a blunt tool. It will spread information, good or bad – a double-edged sword that is as powerful as it is unmerciful. Its power lies in instant communication that will just as easily help you promote your business and keep up with friends as cause you to loose your job or damage your reputation.

Situations like Lady Sawers’ not only cause needless destruction to someone’s life, but also create fear. Social media is nothing to shy away from, when used intelligently these communication tools will provide more positives than negatives. In the coming months Big Picture Image will begin offering social media services. We not only want to help people avoid such unnecessary pitfalls, but also to aid clients in using social media to its full potential.

Stay tuned, more updates to come.

Posted in General, Social Media | 2 Comments