When it comes to using Flash on a website, I almost always advocate against it if there are other ways to obtain the same result. Why? Flash hasn’t kept up with the constant pace of innovation on the internet. It is frequently slow to load and most “smart phones” have little or no flash support [...]
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Tropicana: How NOT to Rebrand
You may have noticed a redesigned Tropicana Premium Orange juice carton at the grocery store. The classic carton with a straw stuck in an orange was recently replaced with what was proclaimed to be a more streamlined, clean design.
The total image redesign was orchestrated by Pepsi-Co, who owns Tropicana, with hopes of revitalizing sales for [...]