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Tag Archives: Rebranding

Tropicana: How NOT to Rebrand

You may have noticed a redesigned Tropicana Premium Orange juice carton at the grocery store. The classic carton with a straw stuck in an orange was recently replaced with what was proclaimed to be a more streamlined, clean design.
The total image redesign was orchestrated by Pepsi-Co, who owns Tropicana, with hopes of revitalizing sales for [...]

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